GREAT MINDS IS TRANSFORMING THE WAY BRANDS AND AGENCIES WORK TOGETHER.
I’M A BRAND
GREATMINDS works with challenger brands and the most progressive companies in the UK to maximise the effectiveness of their marketing spend.
I’M AN AGENCY
GREATMINDS represents the UK’s leading independent and specialist agencies to promote their talent and transform their client roster.
BIG, BRAVE IDEAS IMPLEMENTED QUICKLY WILL DRIVE SUCCESS DURING C-19
There’s never been a more challenging time to be in the marketing industry – for both brands and agencies. As you’d expect, the marketing fraternity are up to the challenge. So much so that, during the past 3 months we’ve been inspired and frankly humbled by the ingenuity and resolve of both our brand and agency network as they find new, innovative and exciting ways forward.
It’s time to ‘Think Different’
As we all know, the rules of the game changed overnight for many brands and agencies as C19 ripped up the rule book. Many companies have seen both demand and supply norms within their industries melt away to reveal new, unfamiliar market dynamics – all of which has brought new opportunities – and threats.
As a result, we’ve increasingly found brands briefing us to finding new, innovative ways of doing things.
The New Client / Agency Dynamic 2020
As brands start to face new challenges, insightful agencies have a duty to deliver ‘Big, Brave, Think Different’ solutions.
At the same time, clients will need to be open to new ideas from agencies and disciplines they may never have considered relevant in the past.
Key areas of focus 2020;
Agencies – do all you can to understand the new challenges and opportunities brands face post C19. Create RIG® (rapid-idea-generation) teams to understand, engage and deliver new solutions at breakneck speed.
Brands – Listen to more to outsider perspectives. By utilising our unique RIG® service gain instant access to the best strategic and creative minds in the business.
Challenger Brand Mindset
The willingness to innovate has always been a natural mindset for challenger brands.
But we’re also increasingly finding the larger, more established brands are utilising our RIG® (Rapid-Idea-Generation-Service) as the old rules of the game are smashed post C19.
The key to ensuring growth & success post C19 will require radical innovation to be valued by both sides of the table – the agency must have a track record of delivering it and the brand must ensure a mindset that ensures ‘think different’ solutions are quickly implemented.
As we’re hearing time and time again during this pandemic – we all need to act immediately to ensure brands post C19 are robust and ready for the upturn.
Making it Happen
If you’re a brand looking to drive more innovation post C19 we’d be happy to discuss your brand’s challenges and opportunities with a view to exploring how RIG® (Rapid-Idea -Generation-Service® can help provide you with instant access to the most innovative agencies on the planet.
There’s never been a better time to engage with GreatMinds®.